Evervibe, a company creating a flavored cannabis infused beverage additive has some very unique characters on their packaging. The company’s Cast of Characters is focused on one thing, spreading the message of Live Like You.
Have you ever watched a commercial, or read an ad in a magazine and thought, wow… that looks exactly like me? What about the reverse? Have you ever ignored messages or images because they didn’t resonate? At Evervibe, we want you to Live Like You! We want you to be everything you are, exactly as you are. Our packaging has been designed with you, in all your individuality and strangeness in mind. You’ll notice that our cast of characters don’t look like you. In fact, they don’t look like anyone, and they look like everyone. They have been designed to remind you of how unique you are.
Let us explain….
You see, we had days and nights of back and forths. Days and nights of second guessing if others would relate to these creatures the same way we did. Would our consumer base understand we were selling a cannabis drink additive? With all of this second guessing how would we possibly come to the right conclusion. It turned out to be easier than we thought. We went back to our purpose, to create a brand built on the messaging of Live Like You. This purpose guided the vision for our packaging and will ultimately guide every single thing that Evervibe does going forward. Our packaging was created with love, care and of course a little frustration. We are working to speak to you through our characters. To tell you, that there is no right way to look or to believe. Wouldn’t it be something if we could all be as unique as the characters representing each of our flavors? If we could all have the confidence to wear what we wanted and say how we felt? It is our belief that we can, and we should.
It’s up for Interpretation.
We wanted our packaging to be up for interpretation. Each of these characters will represent something vastly different to each of our consumers. How one consumer vibes with a character will be as unique as the characters themselves. We want everyone who consumes Evervibe to feel like they can have an opinion, a thought, a purpose. We want our packaging to stir creativity, to bring the like-minded and non like-minded together for beautiful conversations.
It would have been easy to put a picture of a fruit on each of our packages and call it a day. However, if that was the path we decided to take, how would we be working to spread our message of Live Like You? If we chose to simply put fruit images on our packages how would our cannabis drink company be any different than the hundreds of companies trying to sell a cannabis product everyday? If our purpose is much greater than selling a cannabis product than everything we do needs to represent this, including our packaging.
We are all on this adventure of life together. We are working really hard for Evervibe to be a company that is so much more than pushing a product. We are working to push a mindset and a shifting belief that we can all live life in our way and be happy along the journey.
The Characters. The Flavors.
Our characters tell the story of our flavors and our flavors tell the story of our characters. There simply cannot be one without the other.
MEET STRAWBERRY LEMON.
Our strawberry lemon flavor can be described as a flavor forward adventure. Whether in a wetsuit outswimming sharks or looking for treasure, or in a spacesuit ready to find the newest planet in our universe, Evervibe strawberry lemon is the perfect addition to all of your adventures. The flavor leans a little more lemon with a hint of sweet strawberry. Throw it into 8-12 oz of water, shake it up and you are on your way to a beautiful, elevated day even if your day doesn’t consist of adventures in the ocean or space!
MEET GRAPEFRUIT.
Oh grapefruit, how we adore you. Our grapefruit flavor can be described as cuddly and tart. If this flavor was a moment in time it would be like having breakfast with your Grandma Jean in the countryside. A breakfast with a quilt on your lap, enjoying eggs cooked in bacon grease, tea, and sweet compliments paired with subtle questions. “Hunny, did you pay full price for jeans with holes in them?” Our grapefruit flavor is simple and sweet, a great way to start or end any day just like a conversation with your Grandma Jean.
MEET BLOOD ORANGE.
Blood Orange is pure entertainment for your taste buds. It is like dancing under the desert sun, the moon, and the stars, without a care in the world. It is reminiscent of one of those nights that live in your memories forever, bringing laughter, tears and a strong desire to go back in time. A strong orange flavor accompanied by floral notes this cannabis infused beverage additive is perfect for a picnic at a rundown scrapyard under a navy blue sky.
P.S. We’d love to hear your interpretation of each of our flavors and characters. Use the hashtag #howivibe to let us know on social! We’ll Be Here When You Need Us.
Just the Beginning.
Our characters are just the beginning of our eclectic take on Live Like You. It’s going to take work. Through education, group conversation, one on one conversation, knocking on doors, posting on social media, developing brochures, attending events, and inviting questions, we are going to work every single day to continue to stay rooted in our passion. Our passion goes well beyond selling a cannabis drink or frankly any cannabis product. We have built our products to support our mission, not a mission to support our products.
Our products are formulated to Elevate Everything you Already Are. In our opinion everything you already are is enough. We hope that you bring Evervibe along on your journey, but that’s up to you. We’ll be here when you need us, always!
Questions on Evervibe and what we’re all about? Feel free to reach out anytime at hello@enjoyevervibe.com or stay in touch on social @enjoyevervibe.